How Many People Invest in Company Stocks in the US?
Understanding the Stock Market Landscape
The stock market is a vital component of the American economy, and millions of individuals participate in it by investing in company stocks. But just how many people are actually involved in this financial endeavor? In this article, we delve into the numbers and shed light on the size of the investor community in the United States.
The Growing Number of Investors
According to the Investment Company Institute (ICI), the number of U.S. investors has been on the rise over the past few decades. As of 2020, there were approximately 94.2 million U.S. households that owned some form of stock, either directly or through mutual funds, retirement accounts, or other investment vehicles. This represents a significant increase from the 55.2 million households that owned stocks in 1998.
Direct Stock Ownership

While the total number of investors has increased, it's important to note that many individuals own stocks indirectly through retirement accounts or mutual funds. However, the number of people who own individual stocks directly has also grown. According to a report by the Federal Reserve, as of 2019, approximately 22.5 million households owned individual stocks, which is up from 16.9 million households in 2013.
Demographics of Investors
Investors in the U.S. come from a diverse range of backgrounds. While traditional investors, such as retirees and the wealthy, are often associated with stock ownership, the reality is that individuals from all walks of life participate in the stock market. For example, a study by Charles Schwab found that 42% of millennial investors have a portion of their investments in individual stocks.
Investment Strategies
Investors in the U.S. employ various strategies when it comes to investing in company stocks. Some focus on long-term growth, while others prioritize dividends or income. For instance, a report by Fidelity Investments revealed that 45% of investors prefer dividend-paying stocks, while 35% prioritize long-term growth.
Case Study: Robinhood and the Millennial Investor
One notable trend in recent years has been the rise of online brokerage platforms like Robinhood, which have made it easier for individuals to invest in stocks. Robinhood, for example, has attracted a significant number of millennial investors who are interested in trading stocks and cryptocurrencies. According to a report by The Wall Street Journal, Robinhood's user base grew from 1 million in 2017 to over 13 million in 2020.
Conclusion
In conclusion, the number of people investing in company stocks in the U.S. has been steadily increasing over the years. With the rise of online brokerage platforms and the growing interest in stock ownership among various demographics, it's likely that this trend will continue. Whether you're a seasoned investor or just starting out, the stock market offers a world of opportunities for those willing to take the plunge.
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